Our freeze-dried fruits and vegetables are picked at peak ripeness when the nutrients and flavor are at their max. The freeze-drying process gently removes moisture from the produce, without disrupting the cells, so that the powder retains its original taste, color, and nutritional content when it's rehydrated--that includes some fiber! Store-bought produce is normally picked before its prime so that it can ripen during transport. The produce begins to deteriorate and loses its nutritional value once it has been picked.